portfolio

Size

  • 4,630 ft2

Client

  • Sleep Country / Dormez-vous

Services

  • Planning
  • Design Concept
  • Schematic Design
  • Design Development
  • Construction Documentation
  • Rollouts

Recognition

  • ICSC Maple Leaf Award, Silver

Sleep Country

CF Chinook Centre, Calgary, Alberta

Keep Calm & Sleep

A new concept designed to appeal to home décor shoppers in malls was created for Sleep Country. The product offering was enlarged to include a wide selection of bedding and linens in order to have a more impulsive merchandise assortment that could be a “cash and carry” business suitable to an enclosed shopping center setting. A “shop-in-shop” approach at the front of the store highlights the new product mix in a boutique style differentiating it from the vast space beyond that displays mattresses. Overhead messages about the benefits of sleep in a fun conversational tone are introduced on cloud-shaped lights in the mattress sampling area at the back of the store.

fun fact(s)

The client loved the “ZZZ” letters on the pillows so much, they decided to use it as the ticker symbol for the company name on the stock exchange

The client loved the “ZZZ” letters on the pillows so much, they decided to use it as the ticker symbol for the company name on the stock exchange