portfolio

Size

  • 2,400 ft2

Client

  • Jean-Paul Fortin

Services

  • Planning
  • Design Concept
  • Schematic Design
  • Design Development
  • Project Management

Jean-Paul Fortin

Yorkville Village, Toronto, Ontario

These Boots Are Made for Walking

A new signature look was created for Jean-Paul Fortin, the multi-brand footwear retailer, for their first location outside of Quebec at Yorkville Village in Toronto. Befitting of its location in an urban upscale shopping destination, the store evokes understated luxury. The sophisticated palette alternates between a monolithic full-height backdrop of book-matched marble with gold metal accents in the ladies area, to textured wood square panels with black metal accents in the men’s area. The introduction of live greenery on the back wall of the cash area provides unexpected whimsy in the controlled environment.

fun fact(s)

The new script logo signature for the Jean-Paul Fortin brand was created by one of the partners at GH+A while doodling in a notebook

The new script logo signature for the Jean-Paul Fortin brand was created by one of the partners at GH+A while doodling in a notebook