portfolio

Size

5,600 sf

Client

Aéropostale, Inc.

Services

  • Planning
  • Design Concept
  • Schematic Design
  • Design Development
  • Environmental Graphics

Recognition

  • Shop! Design Awards (formerly A.R.E.), Innovative In-Store Communications, Innovative Wall Treatment
  • Chain Store Age, 1st Place
  • ICSC U.S. Design and Development, Silver Award
  • S.A.D.I. (Superior Achievement in Design & Imaging), Winner

Aéropostale New Prototype

Roosevelt Field Mall - Long Island, New York

Fostering Connections with Teens and Young Adults

The new store design pays homage to New York City as being the birthplace and headquarters of the Aéropostale brand. The company’s New York City heritage was leveraged to define the store environment and all design elements support “The City” vision. The dual notions of community and in-store technology have redefined the shopping experience through old-school community board postings and new-school iPads allowing shoppers to vote for their favorite songs on iPads to be part of the playlist while shopping the store. A dynamic and unconventional storefront statement was a key factor to capturing the imagination of mall shoppers and instantly conveys the message that Aéropostale has turned the page and has moved in a new direction.

fun fact(s)

Each fitting room has a unique hand-drawn mural that represents the character of a selected New York City neighborhood

Each fitting room has a unique hand-drawn mural that represents the character of a selected New York City neighborhood