April 15, 2013
Teatro Verde Cucina
The intent with the new store concept for Teatro Verde Cucina was to create a treasure hunt concept where the multitude of micro-narratives encourages shoppers to take their time to discover the broad range of products within their distinctive merchandise stories.
The kitchen is the crown jewel of the store. Two spectacular chandeliers made of inverted antique silver spoons act a visual anchor at the back of the store. During regular store hours, the fully operational kitchen is used as an extension of the sales area for merchandise display and during the evening it is used as a venue for its cooking school.
Location: Bayview Village, Toronto, ON