October 21, 2014
The design mission for this project was to refresh a dated, yet beloved Quebec brand, and to revitalize it as a wellness and lifestyle brand. GH+A was hired to completely redesign the in-store experience. The new store prototype created for Naturiste conveys a casual accessible tone and evokes a sense of community. In taking inspiration from the new logo design where the ''r'' in Naturiste resembles a tree branch, the whimsical design features elements that hint at a spontaneity inspired by nature. Integrated new features in the store such as a consultation library area with soft seating and a tasting bar to educate customers encourage dialogue with the certified naturopaths who comprise the in-store sales associates. The new stores will play host to guest speakers and new product launches that will assert Naturiste as the authority on natural supplements and homeopathy.